When I search for xzy site it does not appear in the top ten, why?

That's a question that is often asked to the web site development company. The truth is that getting listed in the search engines is not as straight forward as you may think; if it was we'd all be top of the listings and making our millions.

When you create a web site, and put it out there on the great expanse that is the world wide web it is often thought that people will 'find' your web site The question is how? Who is going to tell them where to go? Yes the search engines are there but who's going to tell them?. Your web developer generally offers you their services in this field and will include some sort or search engine optimisations (SEO) within your web sites code and will then submit your site the the larger search engines. These free submissions are what are normally used and while they cost you nothing but time, they offer no assurances of decent results. Free submissions are one way of getting listed but when Google informs you that your submission may or may not be added within a period of six months, you get the picture.

Really, in order to achieve top results within a particular search engine you must put in a great deal of research, hard work and patience. Ask yourself the following:

1. How competitive is your market?
2. Is your brand unique?
3. How saturated are your keywords?