How do visitors view my website?

Clients often ask this question.

The answer is simple: until your search engine rankings improve visitors will need to know your web address, e.g. www.example.com.

This may seem absurd but it is also true that customers cannot call you unless they have your telephone number. Once you have a web site you should make sure the address is printed on all of your off-line stationary, advertisements and other promotional items. If you have company vans which have your telephone on the side you should also have your web address on.

The best practice is to market a unique brand identity or make use of as many avenues as possible. Search engines, directories and affiliate links are all revenues that can bring traffic your way. It is essential that you complement your on-line marketing effort with an off-line presence.